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Whole Life Insurance

Lifelong protection that builds value over time.

Coverage that lasts as long as you do.

Whole life insurance is a type of permanent life insurance. As long as premiums are paid, it provides a guaranteed death benefit for your entire life — no matter when you pass away. Each policy also builds a cash value that grows on a tax-advantaged basis, which you can access later in life.

Benefits of whole life insurance

  • Lifelong coverage that never needs to be renewed.
  • Guaranteed premiums that will not increase as you get older.
  • Cash value that grows over time and can be borrowed against.
  • Estate planning — leave a tax-free legacy or cover final expenses and taxes on your estate.

Is whole life insurance right for you?

Whole life insurance suits people who want permanent protection, have long-term estate planning goals, or want to leave an inheritance for their children and grandchildren. If you mainly need coverage for a specific period, such as while paying off a mortgage, term life insurance may be more cost-effective. For more flexibility in premiums and investments, consider universal life insurance.

Our Brampton advisers will explain the features, benefits and costs of each option and recommend the plan that best fits your goals.

Frequently Asked Questions

What is whole life insurance?

Whole life insurance is permanent coverage that lasts your entire life, as long as premiums are paid. It combines a guaranteed death benefit with a cash value that grows over time on a tax-advantaged basis.

What is the difference between whole life and term life insurance?

Term life covers a set period and has no cash value, so it costs less. Whole life never expires and builds cash value, so premiums are higher. Many families combine both.

What is a participating whole life policy?

A participating policy may pay policy dividends, which can be used to buy additional coverage, reduce premiums or be taken as cash. Dividends are not guaranteed.

Can I access the cash value?

Yes, you can typically borrow against or withdraw from the cash value. Doing so may reduce the death benefit and can have tax implications, so speak with an adviser first.

Free, no-obligation advice

Plan for lifelong protection

Whether you’re ready to compare prices or just have a few questions, we’re here to help — in whichever way suits you best.

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Compare life insurance rates from leading Canadian insurers, then talk to us about permanent coverage.

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Speak with a licensed adviser in Brampton. Monday-Friday: 9am to 5pm.

(289) 801-0749

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